Consumer Law and Policy Seminars:
Book Talk: Dark Patterns, Deceptive Design, and the Law

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This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.

These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.

More information about the book: https://www.bloomsbury.com/uk/dark-patterns-deceptive-design-and-the-law-9781509987085/

About the Speaker:

Dr Mark Leiser holds a PhD in law and is a recognised expert in deceptive design, dark patterns, and the regulation of digital manipulation. A prolific academic, he has published extensively on the intersection of law, technology, and behavioural design. He authors the book Dark Patterns, Deceptive Design and the Law (Bloomsbury, 2025), which explores the full spectrum of manipulative design techniques and their legal implications—from user interface tactics to deeper systemic architectural forms.

Regulators, consumer and data protection bodies, and international organisations seek Dr Leiser’s expertise regularly. His work has informed the European Commission (including the Unfair Commercial Practices Directive team), the OECD, and several national governments.