Asian Institute of International Financial Law (AIIFL), HKU

AIIFL Team

AIIFL Fellows

Other AIIFL Events

Get Involved with AIIFL

AIIFL Fellow

Professor Adrian Kuenzler

Affiliation Associate Professor, Faculty of Law
Research Areas Technology, Innovation Policy and Competition, Antitrust, Intellectual Property and Consumer Law
More Info Click for more details

Journal Articles

  1. Personalized Competition Law: The New Frontier of AI Market Governance Network Law Review 2026
  2. Communication Bias in Large Language Models: A Regulatory Perspective Communications of the ACM 2026
  3. Meta’s peculiar acumen—moving privacy ahead in social media markets Yearbook of European Law 2025
  4. Attuning Big Tech Regulation in Light of Data-Driven Markets European Journal of Privacy Law & Technologies 2025
  5. Regulatory Diffusion Beyond Digital Empires – Searching for a Resilient Competition Law Framework GRUR International 2024
  6. Third-generation competition law Journal of Antitrust Enforcement 2023
  7. Competition law as a catalyst for collective market governance: gauging the discursive benefits of intensified administrative… Read more Yearbook of European Law 2022
  8. On (some aspects of) social privacy in the social media space International Data Privacy Law 2022
  9. What competition law can do for data privacy (and vice versa) Computer Law and Security Review 2022
  10. ​The Shadow of Digital Antitrust: The Law’s Purported Deference to Leading Actors’ Product Design Choices Concurrences Review 2022
  11. Direct Consumer Influence - The Missing Strategy to Integrate Data Privacy Preferences into the Market Yearbook of European Law 2020
  12. Competition law enforcement on digital markets-lessons from recent EU case law Journal of Antitrust Enforcement 2019
  13. LAW AND ECONOMICS IN LATIN AMERICA. SOME ETHICAL ISSUES RECONSIDERED Latin American Legal Studies 2019
  14. Dilution law, vertical agreements, and the construction of consumption Oxford Journal of Legal Studies 2017
  15. Promoting Access over Ownership: Realigning Antitrust and Intellectual Property Law to Usher in an Era of Collaborative Consumption Vanderbilt Journal of Entertainment and Technology Law 2017
  16. Judicial legitimacy and the role of courts: Explaining the transitional context of the German Border Guard Cases Oxford Journal of Legal Studies 2012
  17. Presumptions as Appropriate Means to Regulate Resale Price Maintenance: In Defence of Structuring the Rule of Reason European Competition Journal 2012
  18. The Jurisprudence of Welfare Maximization Archiv für Rechts- und Sozialphilosophie 2012
  19. The jurisprudence of welfare maximization: Embracing complexity and uncertainty in the environmental, health and safety… Read more Archiv fur Rechts- und Sozialphilosophie 2012
  20. Effizienz und Wettbewerbspolitik Archiv für Rechts- und Sozialphilosophie 2008

Books

  1. Intellectual property on the cusp of the intangible economy Journal of intellectual property law & practice 2021
  2. Advancing quality competition in big data markets Journal of competition law and economics 2019
  3. Restoring consumer sovereignty: How markets manipulate us and what the law can do about it Restoring Consumer Sovereignty: How Markets Manipulate Us and What the Law Can Do About it 2017
  4. Berner Kommentar. Das Obligationenrecht Stellvertretung, Art. 32-40 OR 2014
  5. Environmental Law The Oxford handbook of behavioral economics and the law 2014
  6. Effizienz oder Wettbewerbsfreiheit? 2009

Chapters in Books

  1. Searching for new instruments in competition law: Market investigations as a case in point Research Handbook on Data, Privacy and Competition Law 2025
  2. (How) Does Competition Law Address Quality? Toward an Inframarginal Revolution. Redistributing the Gains from Trade 2025
  3. ​Mapping the Intangible Economy A Critical Mind – Hanns Ullrich’s Footprint in Internal Market Law, Antitrust and Intellectual Property 2023
  4. ​National Traditions of Competition Law. A Belated Europeanization through Convergence? The Historical Foundations of EU Competition Law 2013
  5. Economic content of competition law: The point of regulating preferences The Goals of Competition Law 2012

Other Works

  1. People are getting their news from AI – and it’s altering their views The Conversation 2025
  2. Promoting Quality Competition in Big Data Markets: What the European Commission’s Decision in Google Search (Shopping)… Read more SSRN 2019
  3. Contextual Variety SSRN 2018

Others

  1. a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking 2008
  1. Outline of a General Theory of Antitrust
    As CHAIR with Professor Ramsi Woodcock (Speaker) Recording
  2. EU Big Tech Laws: An Emerging Public Utilities Regulation
    As CHAIR with Professor Alexandre de Streel (Speaker) Recording
  3. HKU Competition Law Lecture Series: Outline of a General Theory of Antitrust
    As CHAIR with Professor Ramsi Woodcock (Speaker) Recording
  4. HKU UCL Conference: Competition Law, Innovation and Growth: Connecting the Dots
    As SPEAKER with Yesim Elhan - Kayalar (Speaker), Professor Jens-Uwe Franck (Speaker), Professor Kazuhiko Fuchikawa (Speaker), Professor Ju Heng (Speaker), Professor Liyang Hou (Speaker), Timothy Paul Ker (Speaker), Professor Eun Hye Kim (Speaker), Professor Kelvin Kwok (Speaker), Sangyun Lee (Speaker), Liang Li (Speaker), Ioannis Lianos (Speaker), Katrina Margarita Lopez (Speaker), Dr. Stavros Makris (Speaker), Payal Malik (Speaker), Sandra Marco Colino (Speaker), Professor Julian Nowag (Speaker), Caleb Tan (Speaker), Professor Masako Wakui (Speaker), Peicheng Wu (Speaker)
  5. The Role of Economic Incentives within the Law: the Case of Cartel Fines
    As CHAIR with Professor Sean Ennis (Speaker)